His acting debut was in 2005, in MBC's Love Hymn, appearing as a minor character. His first lead role came in 2007, starring as Cha Gong Chan in SBS's Mackerel Run, an 8-part high-school drama.
However, his first big career break came when he was announced to be part of the Korean F4 on October 2, 2008. He was successful in getting the biggest role as F4's leader, Tsukasa Domyouji, from the manga Hana Yori Dango; his character was renamed Goo Joon Pyo in the Korean version, and he stars alongside the actress Koo Hye Sun, Kim Hyun Joong, Kim Bum and Kim Joon. The drama first aired on January 5, 2009 on KBS as a Monday-Tuesday miniseries.
The role of Goo Joon Pyo catapulted him to fame, and led to many endorsements including Levi's, LG Telecom, Samsung Anycall, Trugen, Market O, Cadillac CTS, Samsung, Cass Beer,and Dunkin Donuts.
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